Friday, October 10, 2014

Top 5 Reasons to Be Part of Younique

I ADORE our Founders and I ADORE this company!! Top 5 reasons why you should look twice at this incredible opportunity. <3 

Friday, September 26, 2014

5 Tips To Boost Your Sales!

     1)  A good step to take for a person who runs businesses would be to join online communities or discussion groups that center around your area of interest in the business field. Becoming part of a business forum on the web will allow you to communicate with other business owners. You can get such people to help you out with your business and vice versa. However, as social loafing (decrease in individual effort as group size increases) becomes a threat, you can reduce anonymity and create some individual accountability.

       2) You can raise the productive level of your business by getting your family members to pitch in the work. Since they have complementary skills and a common goal, they will end up with much more output then hiring people you don’t know. For example, you can get your daughter with an artistic flair to design advertising banners for you, and your son with high knowledge in computer software’s to create balance sheets on Excel files.
          3) Set a consistent schedule for work. Write down the times that you plan to work, and this will help keep you from burning out. It is very important to have feedback about the work performed at the end of every day. This feedback can either come from you, from your coworkers and staff, or from the customers. It allows you at access your mistakes and then removes such flaws accordingly very quickly so damage is minimized. 
        4) You must work on creating skills such as impression management and persuasion and social influence in order to successfully and profitably run your business. Impression management is tactics designed to induce liking a favorable first impression by others. Social influence is the ability to change others’ attitudes and/or their behavior in desired direction. These skills will lead to a high level of charisma, something that inevitably leads to attracting more customers. A sales force team must be equipped with these kinds of skills.
 5) Playing a devil’s advocate is a good idea if you are confused between multiple decisions and scenarios regarding your business. This involves asking yourself to counter the proposition given in order to determine the validity of it. For example, if you want to expand your business, then playing the role of a devil’s advocate will allow you to assess whether you have enough financing, or market demand, and whether you should ultimately go ahead with the plan. 

Wednesday, September 24, 2014

Business Tips For Entrepreneurs

A great marketing tip is to come up with a brand logo or symbol that goes with your brand name. This is something visual that you’re giving to your customers to remember, and hence will be even more easy to retain than a brand name.  Remember, your brand name is the identity of your products, so if you have a name that people recognize, your customers will find relating to you an easier matter. Take Nike, for example. The logo for this brand is a tick mark. This technique will definitely increase your sales in the long run.

It can prove extremely beneficial for you to take a short marketing course, so you can get to know how to advertise your product properly, for example. There are different periods for such courses, and they can be over a week long, or can last for even six months. Not only will they equip with the skills to market your product, you will also learn the technical jargon involved in your home business marketing. These can be workshops conducted by the universities in your city, or programs set up by organizations and certified individuals that provide such services. But if these courses are proving to be too heavy for your pocket, don’t despair. Most of these courses have supplements in the form of online presentations or workbooks and case studies that you can attain just by searching for them on the web. 

Apart from marketing courses, there are also other courses that you can take up. One of such is on business management, and you can look for specific ones that have a home business slant so that it can suit your needs. Not only will it provide you with invaluable skills and information on how to manage your business effectively, such courses also provide you with certifications that deem your business to be more ‘legitimate.’ 
      Often, in the initial stages of your business, you need to devote a lot of time to it, and as a result, you family life tends to suffer. But believe it or not, giving your family an adequate amount of time will actually be very beneficial for your home business. Learning to strike a balance between your family and your home business is very important because it will give you the mental peace and satisfaction that you are not neglecting any of your home duties as a parent, for example, or a husband. 

Friday, September 19, 2014

5 Quick Tips To Motivate Small Business Owners

      Implement E-commerce: 
      Maintaining a website for your small business is an essential step to success because it allows customers to order online order online. Most small business owners make the common mistake of choosing to sell their products only from a particular physical location such as a home store, but what they don’t realize is that this is can cause great inconvenience to customers. Websites can be a good way to reach a broader audience and generate a higher number of sales.

Implement A Good Delivery System: 
      A good delivery system that allows products to be delivered to the doorsteps of customers will immediately lead to an increase in sales. Many people find it difficult to arrange for visiting your store and then taking the products home. For a rapidly expanding business, it would be a good idea to hire sales force team or even a delivery man who can deliver goods within the city or near your vicinity. This will jump up the number of your sales really quickly.

Create Backups Of Your Documents:
       Inexpensive, movable storage is one way to protect your significant business documents. Sacrificing some of your time by backing up documents and receipts will have a lot of potential of decreasing chances of losing the originals. This will also ultimately result in your peace of mind. For example, you should try buying USBs that have storage capacities like 4 GB or 8 GB always on hand. You can even get a different colored one for each type of work files you want to save so as to be able to access them quickly when you need to.

      Go Through Legalities:
      One of the most crucial aspects of the ground work you need to prior to setting up your home was to go through the legal stuff like legislation and rules involving your specific area of interest. As home business laws are more or less different from one state to the other, it is a good idea to hire or consult a lawyer who specializes in business matters before you start up a business of your own. You can hire such a lawyer on an hourly basis instead of fixed time periods like months or weeks to help cut down on expenses.

      Create A Catchy Brand Name:
      One of the most successful of marketing tips is to go for a brand name that is loud and clear, as well as catchy. It has to be something that can easily be retained by the customer. You should come up with a brand name that is both memorable and significant. Take Victoria’s Secret, for example. It is a catchy name that gives a subtle hint of the products it offers, and thus, almost everyone in a regular household is familiar with it. 

Tuesday, September 16, 2014

5 Ways To Fund A Home Business!

Let’s face it.  You simply can’t start a home business if you don’t have the money to start it up. Sure, there are certain businesses that can be launched without the need of capital, but that pretty much restricts your options.  Thankfully, it is fairly easy to fund a home business.

We have chalked out 5 major ways in which you can fund your home business, whether it’s part time or full time, large scale or small scale. Some of these amazing options are as follows:

Crowdfunding utilizes one of the best technological advancements man could ever have made –the internet.  What you do is that you simply list your home business ideas on sites like IndieGoGo, GoFundMe, GiveABuck etc and ask people to invest in it. Here are some of the reasons why this is such a good idea:
  •  It gives you access to potentially millions of users because of the wide scope of the internet.
  • You can choose which website you want to put your idea onto. You can simply search on a web engine and many options will come up.
  • You don’t have to pay back your investors in terms of money or equity. You can pay them back with bonuses or perks. Say for example, your idea of a home business is to make and sell beauty products
  • You could pay back your investors by giving them the contact details of your clients. So if those investors were interesting in the same business, they would have access to clients too, and that would be a big bonus to them.

Bank loans:
Almost everyone would agree that this is a conventional or traditional way to fund a home business. But hey, it’s tried and tested, and it’s fool proof. You can loan a principal amount of money against a certain percentage of interest that you would be liable to day according to the terms and conditions of the contract. It could be monthly, quarterly, semiannually, or even yearly. You have to pay back the principal amount of money at the end of the term.  One thing that you should make sure is to go to a bank which provides you with the set of terms and conditions that you like.

Business plan competitions:
Business plan competitions are all the rage right now because they allow investors, such as people in the corporate social responsibility sector of big companies, to meet people who have great and practical business venture ideas.  These investors often come to universities and hold competitions, asking students to pitch in their best ideas, demonstrate how they can be workable, and then reward the winners by giving them the means to making their ideas materialize.  

Business incubators:
These are public-private partnerships, which reward you by offering perks like clerical assistance, work space etc.

Corporate venturing:
This means you get incubated by a larger company. So if your idea is worth it, you will easily be able to find someone who is willing to fund a home business.

These options will have you up and running your business in no time!

Friday, September 12, 2014

Direct Marketing Technique: Door-To-Door Selling

What is door-to-door selling?
Door-to-door selling is an important direct marketing tool in which a salesperson walks from the door of one house to the door of another in an attempt to sell, on the spot, a product or service to the general public. The target group is willing to switch to that product or service after research. It is used in the comfort of the potential consumer’s environment where he or she is in control.

Why is it used?
In recent times, this form of direct selling has become more and more important because it is personalized, and this aids in breaking through the clutter of competing brands. A salesperson in the flesh is more likely to be able to build a relationship with the customer than someone over the phone. 
Who is the target group of door-to-door selling?
This largely depends on the product or service. For example, if this technique is being used to sell a home security system, then people who are home owners and are very security conscious should be focused on. Similarly, for beauty products, individuals who are self-conscious and want to appear better looking among their social circle should be segmented as the target group.

How is it used?
After making a list of which area to go and how many houses to visit, the sales representative, with the actual products with him/her knocks on doors, and attempts to sell the merchandise. In case of intangible services, the sales force team would encourage the filling of membership forms.
It is often used by companies who have a much selected consumer base. Research has proven that if is effective in selling brands that are not mass marketed, since they need loyal, long time consumers to survive and contribute to the life time equity.

Tips for effective door-to-door selling:
  • Companies enforcing this method of marketing should make sure that their sales force team is competent, and is able to answer all the questions that the consumer is asking. They should also be convincing enough for the customer to make an actual purchase.
  • The sales force team should always hand out brochures and leaflets at the end of their visit, so that the potential customers can refer to this material, should they wish to make a purchase in the future. Such material also helps in brand recall.
  • Door-to-door selling can be an expensive marketing tool, since it not only utilized human resources, effort and time, but also costs such as that of reaching the customer. Therefore, it should be made sure prior to contacting the customer, that he or she is not distracted by any other activities and has the sale rep’s full attention.

Wednesday, September 10, 2014

Direct Marketing Tool: Brochures

Brochures are one of the very important tools used in direct marketing and direct selling. A brochure can be defined as a written hard material that is used to pass information about something. It is an advertising piece which is largely used to introduce a company or organization and inform about products and/or services to a target audience. The alternate names for brochures are pamphlets and leaflets. They may be considered as grey literature, meaning informally published material that is difficult to trace through channels like journals since it is not published commercially or widely accessible.

People often confuse brochures with flyers, although there are some fundamental differences between the two. While a brochure is folded, a flyer is just a sheet of paper that is used as an insert in newspapers and magazines. Brochures also often use more color on high quality or glossy paper.

Brochures are one of the tools that has been used since a long time, and have maintained their popularity even with the advancement of technology rising trend of online marketing and electronic means of advertising. There are a number of reasons for this.  For example, brochures are highly space efficient. Since they are folded into panels, they seem compact, but they can be opened up to reveal large amounts of information. Also, you can control your target market very well with brochures, since they are being delivered to people individually, whereas in other marketing tools such as billboards and television commercials, the marketer can't really control each individual watching them. Brochures are also used as a complement to direct selling, and are used in techniques such as door to door selling. These methods engage potential customers and encourage them to respond, thereby, increasing the chances of a potential customer being tuned into an actual customer.

Common Types of Brochures:
Bi-Fold: A single sheet printed on both sides and folded into halves, which results in four panels (two panels on each side).

Tri-Fold: A single sheet printed on both sides and folded into thirds, resulting in six panels (three panels on each side).

Tips For Making A Better Brochure
  • Design a brochure using out of the box creativity, such that it should immediately catch a person's attention. You can also alter the shape, instead of going for the mundane A4 sized rectangular shapes. For example, you can design brochures so that they can be used as coasters or origami toys. This will encourage people to retain the brochures for future references instead of immediately throwing them away in the trash. 
  • Provide contact details so that you can get back to people asking for any queries.
  • Write an appropriate introduction, with subheadings.
  • Use maps for directions, if you want people to know where exactly you are located.

Saturday, September 6, 2014

How to Write a First Class Business Plan Proposal

A business plan proposal outlines your business, your market and how you want your product or service to be delivered to potential customers. Think of it this way: It is a mix of both a business plan and a business proposal. While a business plan is used to sell your business to investors, a business proposal caters to a client. Ultimately, they are both used for sales. Much like a sales document, it is designed to persuade the client to hire your company instead of a competitor. The business plan proposal addresses a specific need of a specific client. These require careful attention. 

Getting started: 
The first steps of writing a business plan proposal involve introducing your company. This is quite similar to an executive summary, where you outline what you do and who you are. Here, you should focus more on establishing credibility, and how your business can fulfill the client's needs. It is also a good idea to let the client know about your history and what you've done before.

Researching and planning is always a pre-requisite. Spend some time and effort in researching what the client's actually needs in order to tailor your proposal according to what the client wants.

Paying attention to logistics is an absolute must. The client should be well informed beforehand on how, where and when the product will be delivered. The same case applies to a service delivery as well as a direct sales company. This clears up any confusions, and lessens the changes of lawsuits being filed when a client feels he has not been fully satisfied.

There is usually no hard and fast format specified for a business plan proposal, so feel free to tweak it a bit. Some of the areas that you must cover are the goals of your proposal, the time and cost requirements for the whole proves and the benefits the client will receive by taking up your recommendations. It should highlight the company's strengths and dispel and reservations the client may have.

At the end stage:
You can apply the finishing touches to your business plan proposal by making sure the information is arranged in a proper manner. You should also have someone proofread the proposal to catch spelling and grammatical errors. If you keep all of these pointers in mind, you will soon have lots of clients thanks to the best business plan proposal ever drafted!

Wednesday, September 3, 2014

Why A Facebook Page Is Essential For Your Business

Ever since Mark Zuckerberg created and launched Facebook in February 2004, it has taken the whole social networking world by storm. Everybody seems to know and connect with others and a day doesn't go by when addicted used don’t check their accounts for updates. Which eventually leads us to wonder, how could this site be translated into making your business more productive? There are several reasons why a business Facebook page is crucial, some more obvious than others.

A massive number of global users
According to Inquirer technology (, there have been more than one 1 billion active users of Facebook since October 2012. The whole point of marketing your product or service is to make as many people aware about it as you possibly can. And this is exactly why a business Facebook page is essential – it allows these users to connect with people promoting their businesses and in turn, can reap the benefits and customer value they offer. For those women who want to work from home, this is a great way to reach out to customers.

Personalized privacy settings and more control
A Facebook page is all the more attractive because of the increased flexibility in privacy it offers. It you want the privacy to be set on public, then anybody searching online will be able to view your Facebook business page, but if you don’t want anyone to see it, then you have just as much power to do so. This, in effect, can prevent your competitors from nosing their way into content you want to keep confidential, or block or report users who are using abusing abusive language on the site, or just being annoying.

Business Facebook Pages are interactive
One of the reasons why a business Facebook page is so essential to the success of your business is that it allows interactions between customers/clients and sellers in a way that no website has ever been able to accomplish. Users can now voice their opinions about products on wall posts, which leads to great feedback, and admins of these business Facebook pages can instantly get back to their queries, thus, fostering healthy relationships between buyers and sellers. Content like notes, photos and videos also add to the interactive aspect of the Business Facebook page.

And hey, it doesn't stop here. There are several other reasons why a business Facebook page is important. Some of them include the following:
  • Fans can respond to status updates, and thus, keep track of any new deals or discounts that the business might be offering.
  • The number of ‘likes’ for your business Facebook page allows you to keep track of how many ‘fans’ or potential customers you have got.
  •  Facebook incorporates the concept of ‘marketing chain reaction.’ If someone likes a business Facebook page, it will show up in their friends news feed too, making them aware of your products and services as well.
  • Business Facebook pages allow you to have sections and tabs for ‘contact us’ and delivery processes.
Facebook has become very influential in our daily lives.  It may not be the ideal environment for marketing every kind of product or service, but you just can’t stay away because if it’s sheer size. And that is exactly why a Facebook page is essential for your business.

Saturday, May 31, 2014

Social Media: 10 Myths That you Should be Aware Of

10 myths about social media

Who said the number of followers is the most important? Who thought that anyone could do this? Is Social Media only a trend? Please take a look at this following list over 10 social media myths:

1. The number of Users is the most important. The quality of interactions is in fact the most important.

2. The Social Media is a promotion channel. The Social Media are a communication channel,and it should serve as a complement to your Marketing Strategy.

3. It's something for teenagers. The age group with most activity is between 25 and 34 years old. This segment represents the consumers and decision makers.

4. Wastes your time. Considering the ROO, the time dedicated to the Social Media represents an inversion that reflects in the brand's positioning.

5. Nobody pays attention to Companies in Facebook. Around 56% of users follow a brand in Facebook.

6. I have to be informal in order to be successful in Social Media. Being represented in Social Media does not mean loss of moral values or Corporate Communication policies.

7. My Company has nothing to share in Social Media. Social Media users are looking for interesting content, and they appreciate that brands share experiences, tips, advices, etc.

8. You can't measure Social Media Results. There are ways of measuring the engagement and determine the return of all the interactions.

9. Anyone can Tweet and Post. One thing is to say "Hello!" and another thing is to start intelligent and interesting conversations.

10. It's only a trend. Social Media are here to stay. More than 50% of consumers make decisions based on opinions found on Social Media.

So, do you have a different idea of Social Media?

Friday, May 30, 2014

What is the Affinity Marketing?

affinity marketing

Companies and their ways of reaching customers are constantly changing. In recent years there has been an increase in respect of creation of elements for customer loyalty as a way to establish beneficial relationships for both parties and furthermore, long lasting. But there is an evolution of that concept, which we call the Affinity Marketing.

The Affinity Marketing is not all about offering the customer what he wants, but to make him see that both Companies and Customer share the same interests and desires, and that this relationship of equality may bring mutual benefits. Another definition that would be appropriate, is that with the Affinity Marketing thinks about people, instead of thinking about Customers/Consumers.

So, we can say that the rules of affinity between Customers and Companies have changed. And, these changes made the Companies adapt to the Consumer's needs, usually being a win-win situation for both parties.

Thursday, May 29, 2014

5 Steps to Create an Infographic

Click to see the original

In an age fairly saturated of information, we need to find different ways to make our business content stand out. The quality is certainly the biggest difference, but diversification in the format in which that content is presented can also help a lot.

The more your company can go further and deliver differently and in a more complete way, the more chances of getting relevant experiences you will be presented.

One of the content production that has gained growing attention in Digital Marketing formats are Infographics.

5 Steps to Create an Infographic:

Step 1. Find a relevant theme.
Evaluate your Google Analytics search, discover what subjects are most discussed in other pages, and define a Theme that is both relevant and interesting.

Step 2. Research for data and information.
Research data, numbers, examples and statistics. The more information you have, the richer will be the content you are about to create.

Step 3. Design
Before passing on the task to the designer, prepare a briefing and draw a wireframe of the infographic to get an idea of the position of the elements. Consider how the content can be presented visually. Define the color palette, picture style and graphics. There are many paid and free software that will help you in the creation of an infographic. Find the most suitable for your project.

Step 4. Review every step.
Review every step, every number and every decision that you made before publishing the infographic.

Step 5. Plan the Promotion
Prepare a Marketing Plan in order to find out how the promotion will be made, concerning media channels, people to reach out to, campaigns, audience, etc. Make sure it's a success!

Wednesday, May 28, 2014

Tuesday, May 27, 2014

Social Media: 9 Questions You Should Ask Before Posting

posting in social media

Using the social media can be tricky, especially if you are running a business. But there are certain rules that apply to both personal and business messages.

Here are 9 questions you should ask yourself before posting/tweeting:

1. Is the message appropriate for a social media network?

2. Should I address the message to a specific audience?

3. Will someone else care for this message besides me?

4. Am I offending someone?

5. Will I feel fine after publishing this message?

6. Is it a vague post? Will everyone understand what I mean?

7. Am I using the social media to unburden? If yes, is this bad for me?

8. Do I look like a teenager? Do I use many abreviations?

9. Do I really want to publish this message?

Monday, May 26, 2014

6 tips to use Twitter in a strategic way

use twitter strategically

We are fans of lists. We are sure it's helpful and it's very informative, and we hope you can agree with us.
Since Twitter is on the verge of becoming the most used social media network, learn how to use it strategically with only six short  - like a tweet - tips:

1. Create lists. We told you this was important. This way you can aggregate competition, customers and opportunities.

2. Post tweets frequently. If you are not committed to post a few tweets per day, you won't get results.

3. Use your own #hastags. You can use general hashtags, but don't forget to use yours, and better promote your brand.

4. Personalize your content. Be sure that your content is right for your target audience.

5. Explore the RT's. Try to RT strategically during the day. RT is the short-term for "ReTweet" which means to replicate something that was written before by someone else. RT on Twitter means that the person copied, repeated the text, but showing the credits.

6. Personalize some URL's. But only those who take the visitor/customer to the company's website.

Sunday, May 25, 2014

The Modern Marketer: Part Artist. Part Scientist

modern marketer

A Marketer has to be multi-faceted, today more than ever. Following our previous post What is the Neuromarketing?, it's every day clearer that a Marketer has to know a little bit about Science.

Today we present you an Infographic that shows you whose areas should a Marketer add to his knowledge and curriculum vitae.

Saturday, May 24, 2014

8 Things That Can Hurt Your Brand

Your Brand is your most valuable asset when it comes to business. If you want to know what is jeopardizing your image check the following list:

1. Lack of planning
2. Inconsistent Brand image
3. Producing low quality content
4. Breaking Brand promisses
5. Underestimating online marketing opportunities
6. Not listening to your audience
7. A badly designed and hard to navigate website
8. Crossing the line between what's considered different and offensive.

Dedicate some time to analyse the above-mentioned gaps, and correct what needs to be corrected, improve what needs to be improved. A Brand can be in continuous improvement and growth.

Friday, May 23, 2014

What is the Neuromarketing?

Sometimes we feel that brands are reading our minds when they launch new products. Well, there's some truth to it.

The Neuromarketing is a new approach to Marketing research that makes use of the advanced technology of the investigative behavioral neuroscience. Neuroscientific tools enable, objectively and with scientific rigor, a new dimension of understanding the implicit motives of consumer behavior. Through neuro-psycho-physiological indicators, such as electrical and metabolic activity of the brain, activation of facial muscles, heart rate, sweating skin, among others, the research in neuromarketing can detect the real effects caused by products , advertisements, logos, packaging, etc.

But are we helping brands and companies  to manipulate and control our minds?
According to Martin Lindstrom, it's just not that simple:

" better understanding our own seemingly irrational behaviour - whether it's why we buy a designer shirtor how we assess a job candidate - we actually gain more control, not less. Because the more we know about why we fall prey to the tricks and tactics of advertisers, the better we can defend ourselves against them. And the more companies know about our subconcious needs and desires, the more useful, meaningful products they will bring to the market. (...) brain-scanning, used ethically will end up benefiting us all." in, Buyology by Martin Lindstrom

Thursday, May 22, 2014

Online Marketing: What are the User Opt-Ins?

Nowadays we live in a global market. Having to define your goals as well as your target audience is always part of your Marketing Strategy, but there are certain steps in Online Marketing that you have to pay attention closely if you want to make your business grow.

The Internet has brought many unique benefits to Marketing. Some of the unique qualities of this channel are:

  • The lower costs for the distribution of information to a global audience;
  • The interactive nature of Internet Marketing, both in terms of providing instant response as well as to provide help.

The methodology of Online Marketing covers a wide range of strategies and the user Opt-in is a Marketing technique that allows to lower spam complaints. The Double Opt-in is the process in which the user must explicitly confirm that he wants to receive messages (newsletters and offers of services or products).

Prevent your business to be seen as Spam is one of the most important things to achieve in Online Marketing.

Wednesday, May 21, 2014

What does GRP Stands For?

GRP means Gross Rating Points. Advertisers and Marketers use GRP to measure the impact of given advertisements.

Actually, GRPs measure the total of all Rating Points during an advertising campaign. A Rating Point is one percent of the potential Audience.

Media planners calculate total Reach, average Frequency, and GRPs as part of the planning of a campaign. The goal is to obtain the highest possible GRPs at the lowest possible cost, while remaining focused on the target Market.

But, be aware: it doesn't mean that everyone you counted even saw your message. So, the impact of GRP on a Marketing campaign isn't very trustful. A high GRP may indicate that a large number of consumers are viewing a company's advertisements, but these views don't necessarily make an advertising campaign successful.

Tuesday, May 20, 2014

The Struggle for Originality

All of us, at some point, had a blank moment. When nothing new, original or useful came to mind. Isn't that terrible?
In areas like Sales and Marketing, Branding and Communication originality is the key. No one will pay attention if you are talking about the gunpowder discovery. But they will listen if you point out a completely different use for it, even if it sounds crazy at first. Crazy will draw attention to you.

There are some ways of avoiding those blank moments and be able to create useful and original content for whatever your strategy is:
  1. Be curious. Even Einstein needed to be curious in order to pursue his biggest achievements.
  2. Let your mind wander. Daydreamers are synonym of an active and well equipped-brain. And, like J.R.R. Tolkien wrote:
Not all those who wander are lost.
    3. Pay attention to coincidences. But don't forget that if it's too much of a coincidence, it's because it's not. And, you will make surprising connections.
    4. Look closely at contradictions. Whereas curiosity makes us wonder, contradiction causes us to doubt, and this can lead to powerful insights because we spent some time thinking about it.
    5. Act on your insights. Look at things that you would otherwise ignore. Ignoring the knowledge that you somehow have achieved, is not a smart move.

And no more blank moments will occur.

Saturday, May 17, 2014

Unique Selling Proposition

A Unique Selling Proposition (USP) also known as Uniqueness Statement is the opportunity to make the emotional bond between you and what you represent (your product or service) and the target market, by approaching the qualities and values that you stand for, highlighting the benefits that the potential client will receive by acquiring your products/services.
It will increase your confidence when speaking about your product/service, in a professional and polished way, it will build credibility and differentiate you from the rest of the pack.

Friday, May 16, 2014


Marketing tip of the day:
Before creating your business tagline, try to define your business in 3 words. Try to introduce your business to prospective clients in just 3 words. Focus on what you want your consumers to know about your brand and product. For example, Younique: beauty, mineral, cosmetics.

Thursday, May 15, 2014

Words to live by: Intelligence and Ambition

Salvador Dali was a creative figure, but definitely an intelligent and ambitious man.
When you're intelligent but not an ambitious person, you don't have the will and the courage to pursue your dreams and exceed yourself to become a successful person.
A bird without wings doesn't fly. He doesn't die either, but he will stay on the ground, feeding himself from the ground, looking up at the sky, imagining the possibilities without the possibility to fly.
Someone with ambition is someone with dreams and goals in life, and the intelligence will just make those dreams and goals a reality.

Wednesday, May 14, 2014

The Wonders of Being Self-Employed

Being self-employed isn't fun and games as many people think. Having your own schedules, being your own boss, being able to work in any place, it might sound like heaven to most people. But it requires a lot of work, 24h a day, thinking about strategies, how to advertise your products, do the actual advertising, taking care of customer relationships, and so on.
But we would lie if we said that there aren't any benefits in being self-employed.
To start, you are your own boss. No more grumpy bosses, no more boring meetings, no more trying to please someone else and figure if the boss is in a good mood or not.
Your earnings are yours and yours alone. If you work hard and give 110% of your energy and soul, all the profit will be yours, not only financially speaking, but in terms of achievements as well.
You work at your own pace. If you're more productive at night, you can work at night and sleep all morning. You can stay at home with your kids and work from home, or you can travel and stay by the pool, enjoying the sun and work. Plus, you won't depend on anyone when you want to schedule your vacation.

Tuesday, May 13, 2014

Color Psychology on Sales : Red

If you want to catch your target audience's attention, using a spot of red just in the right place is the smartest way to go, especially when using with a neutral color such as white and black.
Red is also associated with celebrations about love and giving, such as Christmas and Valentine's day.

Monday, May 12, 2014

Color Psychology on Sales : Green

Green means health, environment and goodwill. It is the color of money, so it creates thoughts of wealth. It's a calming color, very pleasing to the senses. It is also the color associated with envy, good luck, generosity and fertility.

Sunday, May 11, 2014

Color Psychology on Sales : White

In color psychology white is the color of new beginnings, clean slate, so to speak. It is the blank canvas waiting to be written upon. It isn't stimulating to the senses, but it opens the creation of anything the mind can conceive.
In sales, it can be associated with new products, new formulas, better formulas of existing products, especially within the beauty scope.

Saturday, May 10, 2014

Color Psychology on Sales : Blue

From a color psychology perspective, blue is reliable and responsible. This color exhibits an inner security and confidence. This is a color that seeks peace and tranquility above everything else, promoting both physical and mental relaxation. It reduces stress, creating a sense of calmness, relaxation and order - we certainly feel a sense of calm if we lie on our backs and look into a bright blue cloudless sky. It's also a fresh and clean color, which associated with the "trust" meaning, makes it perfect to promote cosmetic products, especially when conveying the message about them.

Thursday, May 8, 2014

Color Psychology on Sales : Yellow

Yellow helps with decision making as it relates to clarity of thought and ideas, although it can often be impulsive. Yellow helps us focus, study and recall information, useful when it comes to memorize some product description.

Wednesday, May 7, 2014

Color Psychology on Sales : Orange

Orange brings spontaneity and a positive outlook on life and is a great color to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.
Orange is a color also associated with promos and special offers, when it comes to sales.

Tuesday, May 6, 2014

Use Color Psychology To Get More Sales

Ever wondered how advertisers and marketeers use colors to spread their message and get more sales? Every color is associated with different feelings, emotions and sensations and the trick is to explore these feelings, emotions and sensations in order to make a sale.
This week we're going to explore each color, stay tuned!

Saturday, May 3, 2014

Closing The Sale

When you're selling something your customers will probably ask for something, whether it is information about the product, lower price, a product demonstration or customer referrals. A good rule to remember is to ask for something in return: for example, if the customer asks for a demonstration, ask them for a commitment to move forward with the purchase, if the demonstration proves that your product or service fulfill their needs and wishes.

Don't give in to temptation in promising something that you can't deliver. If a product needs time to be shipped, don't tell your client that you can get the product right away. Be honest and realistic.

Thursday, May 1, 2014

Thought Of The Day: Are You Brave Enough ?

Are you brave enough to transform your passions into a job? Are you willing to pursue what you love and turn it into a living?
It only takes courage and bravery!

Wednesday, April 30, 2014

How To Sell Anything

Today we're sharing an infograpghy by Anna Vital on how to sell anything to survive as an entrepreneur, starting with trust: having a clientele that trusts you is vital for any sale, and it's something that should be built since the beginning, even if your client doesn't buy the product when you first approach him. 
Stand optimistic, yet transparent about your products, and be reasonable on where/when to approach your clients. Also make sure that you follow the sale (or prospective sale), whether you already made the sale, or not: always make sure the client is happy with the product, and be patient: you'll probably hear a lot of "nos" before hearing a YES.

Tuesday, April 29, 2014

The Importance of Visual Branding

In the direct sales business, visual branding is extremely important, as it will help you connect with your community, and express your brand's personality, making it memorable.
Here's a few tips on how to develop the Visual Branding:

  • Set your color palette: a strong color palette is a key element of brand recognition; bright or pastel colors inspire creativity and dark blues and maroons inspire trust and insurance
  • Determine your brand's fonts (and stick with them). This way, even before your clients read the message, they will recognize the font and associate it with the brand automatically;
  • Be consistent with your design templates & structure.

Monday, April 28, 2014

Sales Techniques - That Actually work

Today we're showing an infography by the Professional Academy with some Sales Techniques. 
Sales can be competitive and demanding, but if you believe in yourself, if you're professional and trustworthy, and a great listener to your clients, your sales will definitely grow and most important: your clientele.

Sunday, April 27, 2014

5 Rules To Get More Instagram Followers

  1. #nofilter is the most popular hashtag on Instagram, and Mayfair is the most successful filter when it comes to user interactions;
  2. Statistically, Sunday and Monday are the best two days to post on Instagram;
  3. The more #hashtags you use, the more your follower engagement will increase;
  4. Any time is good to post pictures, there is no better time of the day to post;
  5. But if you're posting videos, the best hour to do so is after work hours, between 9p.m. and 8.a.m. to get the highest number of interactions.

Friday, April 25, 2014

Instagram VS Vine (Twitter)

Social Media is at war. Instagram has been growing more and more, while Twitter is still very popular. Instagram now allows 15 seconds of video, shareable to Facebook, Twitter, Tumblr, E-mail and so on. Vine, the Twitter video app, only allows 6 seconds of video, and only shareable to Facebook and Twitter, but it allows embedding to blog posts.
One thing we know for sure: short video usage in social media has become more and more popular when it comes to engaging with the community and clients.

Thursday, April 24, 2014

Tips by Younique: Be Different Than Your Competition

Competition is tough, but if you keep copying the same techniques as the competition, if you don't stand out, if you don't think out of the box, you'll just be another small fish in the ocean.
This quote is an advice for those sellers who keep looking at the competition as role models. It's always good to have mentors when it comes to business, but copying every move will just tie your feet into the ground, when you are able to fly.

Wednesday, April 23, 2014

Social Media: Essential Tasks

  1. Sign in, check messages, comments and replies;
  2. Damage control if necessary;
  3. Post fresh content;
  4. Reach out to at least 3 of your followers;
  5. Reach out to at least 3 new people;
  6. Monitor the competitors and the industry reviews;
  7. Brainstorm future posts based on your followers feedback;
  8. Check out statistics

Tuesday, April 22, 2014

The Uses of Social Media (And How it Will Boost Your Business)

  1. Know your audience;
  2. Use multiple sites (don't just stick to Facebook and Twitter, explore the advantages of Pinterest, Instagram and Google+ as well);
  3. Use a Social Media Manager (if you don't have the resources to hire someone, use sites like and HootSuite;
  4. Post visual content (photos, videos...);
  5. Interact and engage with your audience (followers);
  6. Commit & be patient.

Monday, April 21, 2014

The Importance of Hashtags

In the world of Social Media, hashtags are everywhere! Once you hashtag a word on Twitter, Instagram, Google + and even Faceboo everyone can see it, all account users. The word goes directly into the hashtag world and this allows users who aren't following you to see it, and to see the message and/or content you post related to this word.
However, don't give in to temptation in creating a hashtag in every single word you use: Use them wisely, by subject, relevance and importance. The recommended ratio is 1-3 hashtag words per tweet/publication, or else you might be just missing the point and creating clutter in your social media profiles.

Saturday, April 19, 2014

4 Social Media Tips

  1. Be Yourself: I know, this might sound as a big cliche, but the thing is, if you share your own values and interest on your social media your audience will be authentic and will definitely grow faster, rather than if you play it safe.
  2. Interact with your audience: liking pictures and commenting back isn't interacting. Asking people to buy your product isn't interacting either, but asking your audience to participate in giveaways or contests will definitely catch their attention.
  3. Don't make direct advertising: people hate it on social media. Instead entertain them, give them a reason to visit your page.
  4. Make your effort constant: Maintenance is key when managing your social media pages. If you don't care about your page, people will just assume you don't care about your business and products.

Friday, April 18, 2014

Quote of the day: Business Without Advertising...

Today's inspirational quote comes from Steuart Henderson Britt, and is right on the spot: business without advertising doesn't exist, people don't know where you are or what you do. Nobody notices!
So go out, advertise! Mouth to mouth is the cheapest way, social media don't cost a thing as well, blogs, comments, forums, all of them for free.
Make sure that girl sees the wink (metaphorically, of course)!

Wednesday, April 16, 2014

How to Deal With Criticism

  • Change your perspective;
  • Know the difference between constructive and destructive criticism (and envy as well);
  • Accept that you, as everyone else, have flaws, and don't take things too personally;
  • Understand what you're being told;
  • Analyze it, see if there is any truth in it;
  • Address the issue carefully;
  • Thank whoever makes the constructive criticism;
  • Remember that constructive criticism can improve you as a person as a direct seller as well;
  • Stay confident and show it;
  • Always be polite, whether people make you constructive or destructive criticism. Kill them with kindness, as it's usually said.

Tuesday, April 15, 2014

Quote of the day: Profit !

Profit isn't random, and should never be seen as random, as something that comes at the end. When we think about profit, it should be planned for in the beginning, to be taken as a goal, something to work for.