Your Brand is your most valuable asset when it comes to business. If you want to know what is jeopardizing your image check the following list:
1. Lack of planning
2. Inconsistent Brand image
3. Producing low quality content
4. Breaking Brand promisses
5. Underestimating online marketing opportunities
6. Not listening to your audience
7. A badly designed and hard to navigate website
8. Crossing the line between what's considered different and offensive.
Dedicate some time to analyse the above-mentioned gaps, and correct what needs to be corrected, improve what needs to be improved. A Brand can be in continuous improvement and growth.