Thursday, May 22, 2014

Online Marketing: What are the User Opt-Ins?

Nowadays we live in a global market. Having to define your goals as well as your target audience is always part of your Marketing Strategy, but there are certain steps in Online Marketing that you have to pay attention closely if you want to make your business grow.

The Internet has brought many unique benefits to Marketing. Some of the unique qualities of this channel are:

  • The lower costs for the distribution of information to a global audience;
  • The interactive nature of Internet Marketing, both in terms of providing instant response as well as to provide help.

The methodology of Online Marketing covers a wide range of strategies and the user Opt-in is a Marketing technique that allows to lower spam complaints. The Double Opt-in is the process in which the user must explicitly confirm that he wants to receive messages (newsletters and offers of services or products).

Prevent your business to be seen as Spam is one of the most important things to achieve in Online Marketing.

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