5 Steps to Create an Infographic

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In an age fairly saturated of information, we need to find different ways to make our business content stand out. The quality is certainly the biggest difference, but diversification in the format in which that content is presented can also help a lot.

The more your company can go further and deliver differently and in a more complete way, the more chances of getting relevant experiences you will be presented.

One of the content production that has gained growing attention in Digital Marketing formats are Infographics.

5 Steps to Create an Infographic:

Step 1. Find a relevant theme.
Evaluate your Google Analytics search, discover what subjects are most discussed in other pages, and define a Theme that is both relevant and interesting.

Step 2. Research for data and information.
Research data, numbers, examples and statistics. The more information you have, the richer will be the content you are about to create.

Step 3. Design
Before passing on the task to the designer, prepare a briefing and draw a wireframe of the infographic to get an idea of the position of the elements. Consider how the content can be presented visually. Define the color palette, picture style and graphics. There are many paid and free software that will help you in the creation of an infographic. Find the most suitable for your project.

Step 4. Review every step.
Review every step, every number and every decision that you made before publishing the infographic.

Step 5. Plan the Promotion
Prepare a Marketing Plan in order to find out how the promotion will be made, concerning media channels, people to reach out to, campaigns, audience, etc. Make sure it's a success!

The Modern Marketer: Part Artist. Part Scientist

A Marketer has to be multi-faceted, today more than ever. Following our previous post What is the Neuromarketing?, it's every day clearer that a Marketer has to know a little bit about Science.

Today we present you an Infographic that shows you whose areas should a Marketer add to his knowledge and curriculum vitae.

What is the Neuromarketing?

Sometimes we feel that brands are reading our minds when they launch new products. Well, there's some truth to it.

The Neuromarketing is a new approach to Marketing research that makes use of the advanced technology of the investigative behavioral neuroscience. Neuroscientific tools enable, objectively and with scientific rigor, a new dimension of understanding the implicit motives of consumer behavior. Through neuro-psycho-physiological indicators, such as electrical and metabolic activity of the brain, activation of facial muscles, heart rate, sweating skin, among others, the research in neuromarketing can detect the real effects caused by products , advertisements, logos, packaging, etc.

But are we helping brands and companies  to manipulate and control our minds?
According to Martin Lindstrom, it's just not that simple:

"...by better understanding our own seemingly irrational behaviour - whether it's why we buy a designer shirtor how we assess a job candidate - we actually gain more control, not less. Because the more we know about why we fall prey to the tricks and tactics of advertisers, the better we can defend ourselves against them. And the more companies know about our subconcious needs and desires, the more useful, meaningful products they will bring to the market. (...) brain-scanning, used ethically will end up benefiting us all." in, Buyology by Martin Lindstrom

Online Marketing: What are the User Opt-Ins?

Nowadays we live in a global market. Having to define your goals as well as your target audience is always part of your Marketing Strategy, but there are certain steps in Online Marketing that you have to pay attention closely if you want to make your business grow.

The Internet has brought many unique benefits to Marketing. Some of the unique qualities of this channel are:

• The lower costs for the distribution of information to a global audience;
• The interactive nature of Internet Marketing, both in terms of providing instant response as well as to provide help.

The methodology of Online Marketing covers a wide range of strategies and the user Opt-in is a Marketing technique that allows to lower spam complaints. The Double Opt-in is the process in which the user must explicitly confirm that he wants to receive messages (newsletters and offers of services or products).

Prevent your business to be seen as Spam is one of the most important things to achieve in Online Marketing.

How to organize a workshop

A workshop doesn't usually last longer than 3 hours, and it can be divided into various workshops that are conducted in different blocks, separated by no less than 20 minutes each, so that participants can relax, talk and drink something in between activities.

The big difference with events such as conferences, seminars or symposia is that they are prepared precisely in order to assistants to participate actively coordinated by an expert or representative of the theme that connects them. The role of the coordinator is essential in the workshop as he will be in charge all the participants interactions, the products and the techniques used.

The organization of a workshop can be set to make demonstrations of products and their use supporting the theoretical presentation in order to enable participants to experience the products and usage in a real context, being also able to ask questions to the coordinator.

Cross selling

Cross selling is a marketing technique, in which the seller tries to sell to their established clients other products and services other than the ones the client original bought, being more effective if they are complementary products or services.
Next time your clients ask for the 3D Fiber Lashes mascara, show them the eyeshadows Minerals Pigment Powder, or when they show interest in buying the BB Cream , explain them great the BB Cream shades match with the lip glosses.

The Rockstar Effect

Rockstars are considered superior talents, they are worshiped, opinion makers, respected and confident. If you're not ready yet to be a rockstar in your business, try hiring one to the next sales party or booth event: you will surprise and engage your community and customers, and you'll get enough inspiration to become one yourself. Hire a professional make up artist to your event and challenge him to use only the products you're selling on your client's complete make overs. You can actually make it as a game and raffle 3 or 4 make overs through your event guests. Not only this will be a way of showing off your product's potential at a professional level, but your customers will be focused on learning new techniques with the products they are already familiar with.