Why A Facebook Page Is Essential For Your Business

Ever since Mark Zuckerberg created and launched Facebook in February 2004, it has taken the whole social networking world by storm. Everybody seems to know and connect with others and a day doesn't go by when addicted used don’t check their accounts for updates. Which eventually leads us to wonder, how could this site be translated into making your business more productive? There are several reasons why a business Facebook page is crucial, some more obvious than others.

A massive number of global users

According to Inquirer technology (technology.inquirer.net), there have been more than one 1 billion active users of Facebook since October 2012. The whole point of marketing your product or service is to make as many people aware about it as you possibly can. And this is exactly why a business Facebook page is essential – it allows these users to connect with people promoting their businesses and in turn, can reap the benefits and customer value they offer. For those women who want to work from home, this is a great way to reach out to customers.

Personalized privacy settings and more control

A Facebook page is all the more attractive because of the increased flexibility in privacy it offers. It you want the privacy to be set on public, then anybody searching online will be able to view your Facebook business page, but if you don’t want anyone to see it, then you have just as much power to do so. This, in effect, can prevent your competitors from nosing their way into content you want to keep confidential, or block or report users who are using abusing abusive language on the site, or just being annoying.

Business Facebook Pages are interactive

One of the reasons why a business Facebook page is so essential to the success of your business is that it allows interactions between customers/clients and sellers in a way that no website has ever been able to accomplish. Users can now voice their opinions about products on wall posts, which leads to great feedback, and admins of these business Facebook pages can instantly get back to their queries, thus, fostering healthy relationships between buyers and sellers. Content like notes, photos and videos also add to the interactive aspect of the Business Facebook page.

And hey, it doesn't stop here. There are several other reasons why a business Facebook page is important. Some of them include the following:

• Fans can respond to status updates, and thus, keep track of any new deals or discounts that the business might be offering.
• The number of ‘likes’ for your business Facebook page allows you to keep track of how many ‘fans’ or potential customers you have got.
•  Facebook incorporates the concept of ‘marketing chain reaction.’ If someone likes a business Facebook page, it will show up in their friends news feed too, making them aware of your products and services as well.
• Business Facebook pages allow you to have sections and tabs for ‘contact us’ and delivery processes.

Facebook has become very influential in our daily lives.  It may not be the ideal environment for marketing every kind of product or service, but you just can’t stay away because if it’s sheer size. And that is exactly why a Facebook page is essential for your business.

8 Things That Can Hurt Your Brand

Your Brand is your most valuable asset when it comes to business. If you want to know what is jeopardizing your image check the following list:

1. Lack of planning

2. Inconsistent Brand image

3. Producing low quality content

4. Breaking Brand promisses

5. Underestimating online marketing opportunities

6. Not listening to your audience

7. A badly designed and hard to navigate website

8. Crossing the line between what's considered different and offensive.

Dedicate some time to analyse the above-mentioned gaps, and correct what needs to be corrected, improve what needs to be improved. A Brand can be in continuous improvement and growth.

What is the Neuromarketing?

Sometimes we feel that brands are reading our minds when they launch new products. Well, there's some truth to it.

The Neuromarketing is a new approach to Marketing research that makes use of the advanced technology of the investigative behavioral neuroscience. Neuroscientific tools enable, objectively and with scientific rigor, a new dimension of understanding the implicit motives of consumer behavior. Through neuro-psycho-physiological indicators, such as electrical and metabolic activity of the brain, activation of facial muscles, heart rate, sweating skin, among others, the research in neuromarketing can detect the real effects caused by products , advertisements, logos, packaging, etc.

But are we helping brands and companies  to manipulate and control our minds?
According to Martin Lindstrom, it's just not that simple:

"...by better understanding our own seemingly irrational behaviour - whether it's why we buy a designer shirtor how we assess a job candidate - we actually gain more control, not less. Because the more we know about why we fall prey to the tricks and tactics of advertisers, the better we can defend ourselves against them. And the more companies know about our subconcious needs and desires, the more useful, meaningful products they will bring to the market. (...) brain-scanning, used ethically will end up benefiting us all." in, Buyology by Martin Lindstrom

Online Marketing: What are the User Opt-Ins?

Nowadays we live in a global market. Having to define your goals as well as your target audience is always part of your Marketing Strategy, but there are certain steps in Online Marketing that you have to pay attention closely if you want to make your business grow.

The Internet has brought many unique benefits to Marketing. Some of the unique qualities of this channel are:

• The lower costs for the distribution of information to a global audience;
• The interactive nature of Internet Marketing, both in terms of providing instant response as well as to provide help.

The methodology of Online Marketing covers a wide range of strategies and the user Opt-in is a Marketing technique that allows to lower spam complaints. The Double Opt-in is the process in which the user must explicitly confirm that he wants to receive messages (newsletters and offers of services or products).

Prevent your business to be seen as Spam is one of the most important things to achieve in Online Marketing.

The Struggle for Originality

All of us, at some point, had a blank moment. When nothing new, original or useful came to mind. Isn't that terrible?
In areas like Sales and Marketing, Branding and Communication originality is the key. No one will pay attention if you are talking about the gunpowder discovery. But they will listen if you point out a completely different use for it, even if it sounds crazy at first. Crazy will draw attention to you.

There are some ways of avoiding those blank moments and be able to create useful and original content for whatever your strategy is:

1. Be curious. Even Einstein needed to be curious in order to pursue his biggest achievements.
2. Let your mind wander. Daydreamers are synonym of an active and well equipped-brain. And, like J.R.R. Tolkien wrote:

Not all those who wander are lost.

    3. Pay attention to coincidences. But don't forget that if it's too much of a coincidence, it's because it's not. And, you will make surprising connections.
    4. Look closely at contradictions. Whereas curiosity makes us wonder, contradiction causes us to doubt, and this can lead to powerful insights because we spent some time thinking about it.
    5. Act on your insights. Look at things that you would otherwise ignore. Ignoring the knowledge that you somehow have achieved, is not a smart move.

And no more blank moments will occur.

How to Deal With Criticism

• Change your perspective;
• Know the difference between constructive and destructive criticism (and envy as well);
• Accept that you, as everyone else, have flaws, and don't take things too personally;
• Understand what you're being told;
• Analyze it, see if there is any truth in it;
• Address the issue carefully;
• Thank whoever makes the constructive criticism;
• Remember that constructive criticism can improve you as a person as a direct seller as well;
• Stay confident and show it;
• Always be polite, whether people make you constructive or destructive criticism. Kill them with kindness, as it's usually said.

How To Promote Your Business

• Take advantage of the Internet:

The internet is a low cost medium of advertisement, especially with the rise of social media. If before you needed to spend a lot of money on outdoors or radio/tv spots to get your product to the audience, these days internet gets to pretty much everyone,

•  Highlight Available Promotions

 Make sure your audience knows about the available promotions you have on your products. Make sure they're highlighted on your social profiles, blog or websites.

•  Be creative

Use your creativity to promote your business. Get out of your comfort zone, create your own style, your own mailing list and sms list as well: clients tend to read more the promo text messages than the promo emails that often land on the spam box.

The success indicator

Here's something to make you think about: the success indicator. Do you consider yourself successful? Do you admire someone who you think is successful? Are they really?
Learn how to identify the behaviours and actions of a successful person and aim for the same.
Be positive, inspiring, help others and keep yourself organized. Create a goal list, learn, accept responsibility and give credit to your team's success.

Direct sales tips: the personal touch

Did you know that statistically it is more likely for a person to say "no" on the phone than in person?
Instead of calling a customer asking if they need to order something, try to schedule a meeting, something informal, like a coffee or pay them a quick visit at home to show what new products you have, promotions or samples. The personal touch will show your clients that you care personally for each one of them, and that they are not just a number.

The 10 Commandments of Sales

1. Think - The sale is in your mind;
2. Believe - Develop a belief system that can't be penetrated;
3. Get Involved - Develop compatibility and personal involvement before starting the sale;
4. Find out - People buy for their own reasons, not for yours. Discover their motives first;
5. Ask - If you ask the wrong questions, you will get the wrong answers;
6. Observe - your ability to observe must be as powerful as your ability to sell and your ability to listen;
7. Dare - Dare to take risks;
8. Assume - Know who is to blame when the sale is made;
9. Deserve - Sell for the relationship, not for the commission;
10. Prove - A testimony is worth a hundred sales presentations;

You don't become a great salesman in just one day. But you can become an excellent salesman day by day.

Encourage your staff to sell more and better

Some simple sales techniques are critical to the performance of the team, which is reversed in profit and growth for both parties :

Most customers do not know exactly what they need. So take the opportunity to discover the appropriate times to offer their solutions (and how to offer in order to emphasize the value they deliver to the customer);
In this sense: price is not everything. Show the customer the advantages that your product offers . Who sells makeup does not offer lip glosses, but beauty, self confidence, comfort and even social status.

Keep in touch: the customer doesn't always buy the product at first, so be courteous and leave open doors to a new opportunity .
Encourage the use of software and social media: many direct sales businesses are still in the past in this regard and do not see the importance of using the social media. This software and social media use needs to be aligned to a personalized sales routine, favoring the management of the customers , orders, and providing all the tools so that they best meet the customer and sell more.

What is on the rise today is the ability to exhibit products and issue orders on the tablet or Smartphone, since they will give more agility and value the products sold, and create a more modern impact on the client himself.

Cross selling

Cross selling is a marketing technique, in which the seller tries to sell to their established clients other products and services other than the ones the client original bought, being more effective if they are complementary products or services.
Next time your clients ask for the 3D Fiber Lashes mascara, show them the eyeshadows Minerals Pigment Powder, or when they show interest in buying the BB Cream , explain them great the BB Cream shades match with the lip glosses.

The Rockstar Effect

Rockstars are considered superior talents, they are worshiped, opinion makers, respected and confident. If you're not ready yet to be a rockstar in your business, try hiring one to the next sales party or booth event: you will surprise and engage your community and customers, and you'll get enough inspiration to become one yourself. Hire a professional make up artist to your event and challenge him to use only the products you're selling on your client's complete make overs. You can actually make it as a game and raffle 3 or 4 make overs through your event guests. Not only this will be a way of showing off your product's potential at a professional level, but your customers will be focused on learning new techniques with the products they are already familiar with.

The Big 7: What You Need to Know About Direct Sales and Marketing

No matter what kind of small business you own, below are some basic steps which forms a complete map for direct sales and marketing success, from attracting and capturing leads, to growing sales, to keeping your customers happy and saving time. So fuel your entrepreneurial passion with the big 7 steps.

What are you waiting for? Start your own Younique business today!