Wednesday, May 21, 2014
What does GRP Stands For?
GRP means Gross Rating Points. Advertisers and Marketers use GRP to measure the impact of given advertisements.
Actually, GRPs measure the total of all Rating Points during an advertising campaign. A Rating Point is one percent of the potential Audience.
Media planners calculate total Reach, average Frequency, and GRPs as part of the planning of a campaign. The goal is to obtain the highest possible GRPs at the lowest possible cost, while remaining focused on the target Market.
But, be aware: it doesn't mean that everyone you counted even saw your message. So, the impact of GRP on a Marketing campaign isn't very trustful. A high GRP may indicate that a large number of consumers are viewing a company's advertisements, but these views don't necessarily make an advertising campaign successful.