In the direct sales business, visual branding is extremely important, as it will help you connect with your community, and express your brand's personality, making it memorable.
Here's a few tips on how to develop the Visual Branding:
- Set your color palette: a strong color palette is a key element of brand recognition; bright or pastel colors inspire creativity and dark blues and maroons inspire trust and insurance
- Determine your brand's fonts (and stick with them). This way, even before your clients read the message, they will recognize the font and associate it with the brand automatically;
- Be consistent with your design templates & structure.