Thursday, March 13, 2014

Promoting your business site / blog

Promoting on social media helps the clients getting to know your sales site or blog. They provide a contact with the audience and draw attention and interest to those who have no knowledge of the product / service / brand you are publishing about.

Social media tools, like Twitter ( RT ) and Facebook ( Share and Like ) help in spreading the idea and help to increase the popularity of the web site and/or blog. But for a successful promotion, it must be done in a creative and well - structured manner.


SEO (Search Engine Optimization), SMM (Social Media Marketing) and SMO (Social Media Optimization) are factors that can't be excluded when creating a social network for any product / service / brand. They aid in the achievement of increased online traffic, attracting the target audience, expanding content and generating a market recognition. In practice: this means that the more your site or blog is shaped and structured with an online marketing goal - attract the target audience - the more the ranking in the search engines (like Google and Bing) will increase, and more prospective clients will see your site or blog. 

The SEO analyzes the behavior of the target audience and helps the site's improvement. As for the SMM, it checks the performing marketing and creates quality content. SMO, increases the amount of visitors in social media.

If you are a Younique presenter, and you have your own blog, these are the three main areas of online marketing you should focus on: analyze your audience and its behavior when visiting your blog; create quality content to engage your audience and promote it through the social media channels. 

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