Color Psychology on Sales : Red

If you want to catch your target audience's attention, using a spot of red just in the right place is the smartest way to go, especially when using with a neutral color such as white and black.
Red is also associated with celebrations about love and giving, such as Christmas and Valentine's day.

Color Psychology on Sales : Green

Green means health, environment and goodwill. It is the color of money, so it creates thoughts of wealth. It's a calming color, very pleasing to the senses. It is also the color associated with envy, good luck, generosity and fertility.

Color Psychology on Sales : White

 

In color psychology white is the color of new beginnings, clean slate, so to speak. It is the blank canvas waiting to be written upon. It isn't stimulating to the senses, but it opens the creation of anything the mind can conceive.

In sales, it can be associated with new products, new formulas, better formulas of existing products, especially within the beauty scope.

Color Psychology on Sales : Blue

From a color psychology perspective, blue is reliable and responsible. This color exhibits an inner security and confidence. This is a color that seeks peace and tranquility above everything else, promoting both physical and mental relaxation. It reduces stress, creating a sense of calmness, relaxation and order - we certainly feel a sense of calm if we lie on our backs and look into a bright blue cloudless sky. It's also a fresh and clean color, which associated with the "trust" meaning, makes it perfect to promote cosmetic products, especially when conveying the message about them.

Color Psychology on Sales : Yellow

Yellow helps with decision making as it relates to clarity of thought and ideas, although it can often be impulsive. Yellow helps us focus, study and recall information, useful when it comes to memorize some product description.

Color Psychology on Sales : Orange

Orange brings spontaneity and a positive outlook on life and is a great color to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.
Orange is a color also associated with promos and special offers, when it comes to sales.

Use Color Psychology To Get More Sales

Ever wondered how advertisers and marketeers use colors to spread their message and get more sales? Every color is associated with different feelings, emotions and sensations and the trick is to explore these feelings, emotions and sensations in order to make a sale.
This week we're going to explore each color, stay tuned!

Closing The Sale

When you're selling something your customers will probably ask for something, whether it is information about the product, lower price, a product demonstration or customer referrals. A good rule to remember is to ask for something in return: for example, if the customer asks for a demonstration, ask them for a commitment to move forward with the purchase, if the demonstration proves that your product or service fulfill their needs and wishes.

Don't give in to temptation in promising something that you can't deliver. If a product needs time to be shipped, don't tell your client that you can get the product right away. Be honest and realistic.

How To Sell Anything

Today we're sharing an infograpghy by Anna Vital on how to sell anything to survive as an entrepreneur, starting with trust: having a clientele that trusts you is vital for any sale, and it's something that should be built since the beginning, even if your client doesn't buy the product when you first approach him. 

Stand optimistic, yet transparent about your products, and be reasonable on where/when to approach your clients. Also make sure that you follow the sale (or prospective sale), whether you already made the sale, or not: always make sure the client is happy with the product, and be patient: you'll probably hear a lot of "nos" before hearing a YES.

Leadership tips

• Learn to motivate others;
• Take initiative;
• Adapt to change (whether it's a change in your team, the market or economy). Make sure you're always on the top of your game;
• Be a good communicator;
• Act confident and inspiring to others and yourself as well;
• Stand still under pressure. Take one step at the time and don't crack down, it will only make you lose focus and time.

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10 Steps to Success in Direct Sales

1. BE A GOAL SETTER. What do you want to accomplish? Do you want to save for college educations for your children? A new car? A new home? You can have whatever you want, but you must want it enough to do the things that have to be done to get it. Whatever your goal, write it down and set a target date for reaching it. Divide the time period into blocks of achievement that are reachable. Work consistently toward accomplishing each day, each week, each month what you set out to do. Goal-setting is a must in every area of life. Little is ever accomplished without definite goals.

2. BE A LIST MAKER. Each evening list all the things you want to get done the following day. That gives you an organized approach to each day. As each task is finished, mark it off your list. It is amazing how much gets done when one works with a "things-to-do" list. Also, have a notebook listing appointments, potential clients, repeat clients, and referrals, and keep it with you at all times. You will be adding to it constantly.

3. BE ENTHUSIASTIC. Enthusiasm is the high-octane "fuel" that salespeople run on. Enthusiasm generates its own energy. Energy and good health are synonymous with busy, happy people, people who are achieving.

4. RECOGNIZE THAT THE MAGIC WORD IN SALES IS "ASK." In direct sales we don't have to wait for business to come to us. We create our own business by asking for it. Ask for appointments, then you can do business. Ask for business, then you will close sales. Ask for referrals, then you always have a full list of potential clients. Be quietly, yet firmly aggressive.

5. EXPECT NO'S. Realize that nos are not personal. In sales, as perhaps nowhere else, the law of averages works. Every no gets you closer to a yes. Keep track of your ratio. It will help improve your techniques. Are you getting ten no's to one yes? Is your ratio five to one? Remember, the yes's are your income. Also remember that "no" does not necessarily mean "no." Often a "no" is simply a stall for more time to think. It may be a request for more information about your product or your service. What your client is actually buying is assurance. Assure here by your helpful attitude and your complete honesty, that you want what is best for her. She will most likely respect you and do business with you.

6. SCHEDULE TIME WISELY. A schedule is the road map by which salespeople travel. It takes the frustration out of the day. It assures that the necessary things get done and get done on time. Plan your work then work your plan.

7. BE POSITIVE IN YOUR ATTITUDE. Success in sales, as in all areas of life is 90 percent attitude and 10 percent aptitude. All of us must work at developing habits of constructive thinking. I am proud to be a salesperson. Sales make the wheels of our economy turn. Bernard Baruch, adviser to several presidents, is quoted as saying, "If every salesperson sat down and took no orders for twenty-four hours, it would bankrupt our country." Every company that manufactures any kind of product depends upon salespeople to move that product. Without salespeople business would be paralyzed.

Remember, sales is one of the highest paid of all professions. Statistics show that good salespeople enjoy incomes far above the average.

8. HAVE AN OFFICE AREA. Most direct salespeople work from their own homes, but it is essential to have a place where you can work in a organized and efficient manner. An office plus a strict working schedule gives you dignity. Both are absolutely essential for efficient operation and accurate record keeping, so important to the success of any business.

9. BE INVOLVED. Most sales organizations offer contests to stimulate production. Include winning contests as part of your business goals. Contests make your business fun as well as adding considerable dollar value to your income. One of my prized possessions is a lovely grandfather clock earned as a contest prize.

10. LEARN TO HANDLE MONEY INTELLIGENTLY. A regular nine-to-five job usually means a paycheck at the end of the second week. Direct sales "reps" handle money constantly. Direct sales is instant income and constant income. Therefore. it is absolutely necessary to become an efficient money manager.

I deposit every penny collected into a checking account set up especially for my business. Since bank statements show an exact record of all monies collected, and business expenses can be verified by cancelled checks, record keeping becomes simple and accurate. Everything except a few "petty cash" transactions can be directly taken from bank statements.

Money saved regularly and put at interest, soon develops a second income in addition to earned income. A long-term goal, which is realistic in direct sales, is to be able to live in retirement off the interest earned on savings.

Would financial security mean a lot to you? If so, ask yourself these questions:

Am I honest?

Do I really like people?

Am I willing to learn?

Am I willing to work?

Am I capable of being my own boss?

If your answers are yes, I encourage you to find a good product for the direct sales market, one that you like, one that fills the need of a lot of people, and go to work for yourself. You can turn dreams into reality.

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How to Get Your Direct Sales Business Banned on Facebook

Using Your Personal Profile for Marketing – Sadly, many reps are being instructed by their uplines to promote with abandon on their personal profiles. Day after day your Friends are seeing nothing but how wonderful your products are and you suddenly hit the jackpot when they Friended you for kid pics and your sense of humor. And they are irked. They may not say anything to you personally, but they may hide your updates or mark your links as spam which Facebook tracks.

First things first, profiles are not for advertising. Per Facebook,

Personal timelines are for individual, non-commercial use.

If you are looking to advertise your business, create a Page. Promoting via your personal profile may not only be an annoyance, it may be seen as spam. Facebook combats spam to the ninth degree. They are also very open about what they define as spam,

On Facebook, the most common unacceptable behavior involves some abuse of our communication tools. This can be as innocent as annoying others with too many messages or friend requests or as serious as deliberately trying to spam others for commercial gain.

Just Plain Spamming – If you are messaging and sending your consultant URL to people that have not asked for it or given you explicit permission to do so, it is spam. The same goes for dropping your link on every Page you come across. As a Page owner and a person that speaks with other Page owners on a daily basis, nothing is more annoying than people dropping by for no other reason than to drop an unsolicited link on your Wall. Guess what happens to those posts? They are marked as spam. It is one thing if a Page owner has opened their Wall to a Fan Page Friday or Promote Your Business thread, it is another if you believe it is your *right* to drop your link everywhere you see fit. That is spam.

Messaging People You Don’t Know – There are frequent reports of people “harvesting” names from Facebook Pages and messaging their opportunity or products to all of these poor people they don’t know. Spam. You do not have these people’s permission to message them. You don’t even know them. They in turn hit the button inching your company closer to Facebook extinction. If someone has give you permission to speak with them about your company, take it to email or phone.

Friending People You Don’t Know – If you are friending strangers for no other reason than to promote your business, you will be blocked. Facebook monitors this activity and encourages users to report those trying to Friend them that they do not know. Red flag.