Color Psychology on Sales : Red

If you want to catch your target audience's attention, using a spot of red just in the right place is the smartest way to go, especially when using with a neutral color such as white and black.
Red is also associated with celebrations about love and giving, such as Christmas and Valentine's day.

Color Psychology on Sales : Green

Green means health, environment and goodwill. It is the color of money, so it creates thoughts of wealth. It's a calming color, very pleasing to the senses. It is also the color associated with envy, good luck, generosity and fertility.

Color Psychology on Sales : White

 

In color psychology white is the color of new beginnings, clean slate, so to speak. It is the blank canvas waiting to be written upon. It isn't stimulating to the senses, but it opens the creation of anything the mind can conceive.

In sales, it can be associated with new products, new formulas, better formulas of existing products, especially within the beauty scope.

Color Psychology on Sales : Blue

From a color psychology perspective, blue is reliable and responsible. This color exhibits an inner security and confidence. This is a color that seeks peace and tranquility above everything else, promoting both physical and mental relaxation. It reduces stress, creating a sense of calmness, relaxation and order - we certainly feel a sense of calm if we lie on our backs and look into a bright blue cloudless sky. It's also a fresh and clean color, which associated with the "trust" meaning, makes it perfect to promote cosmetic products, especially when conveying the message about them.

Color Psychology on Sales : Yellow

Yellow helps with decision making as it relates to clarity of thought and ideas, although it can often be impulsive. Yellow helps us focus, study and recall information, useful when it comes to memorize some product description.

Color Psychology on Sales : Orange

Orange brings spontaneity and a positive outlook on life and is a great color to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.
Orange is a color also associated with promos and special offers, when it comes to sales.

Use Color Psychology To Get More Sales

Ever wondered how advertisers and marketeers use colors to spread their message and get more sales? Every color is associated with different feelings, emotions and sensations and the trick is to explore these feelings, emotions and sensations in order to make a sale.
This week we're going to explore each color, stay tuned!