Color Psychology on Sales : Red

If you want to catch your target audience's attention, using a spot of red just in the right place is the smartest way to go, especially when using with a neutral color such as white and black.
Red is also associated with celebrations about love and giving, such as Christmas and Valentine's day.

Color Psychology on Sales : Green

Green means health, environment and goodwill. It is the color of money, so it creates thoughts of wealth. It's a calming color, very pleasing to the senses. It is also the color associated with envy, good luck, generosity and fertility.

Color Psychology on Sales : White

 

In color psychology white is the color of new beginnings, clean slate, so to speak. It is the blank canvas waiting to be written upon. It isn't stimulating to the senses, but it opens the creation of anything the mind can conceive.

In sales, it can be associated with new products, new formulas, better formulas of existing products, especially within the beauty scope.

Color Psychology on Sales : Blue

From a color psychology perspective, blue is reliable and responsible. This color exhibits an inner security and confidence. This is a color that seeks peace and tranquility above everything else, promoting both physical and mental relaxation. It reduces stress, creating a sense of calmness, relaxation and order - we certainly feel a sense of calm if we lie on our backs and look into a bright blue cloudless sky. It's also a fresh and clean color, which associated with the "trust" meaning, makes it perfect to promote cosmetic products, especially when conveying the message about them.

Color Psychology on Sales : Yellow

Yellow helps with decision making as it relates to clarity of thought and ideas, although it can often be impulsive. Yellow helps us focus, study and recall information, useful when it comes to memorize some product description.

Color Psychology on Sales : Orange

Orange brings spontaneity and a positive outlook on life and is a great color to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.
Orange is a color also associated with promos and special offers, when it comes to sales.

Use Color Psychology To Get More Sales

Ever wondered how advertisers and marketeers use colors to spread their message and get more sales? Every color is associated with different feelings, emotions and sensations and the trick is to explore these feelings, emotions and sensations in order to make a sale.
This week we're going to explore each color, stay tuned!

Closing The Sale

When you're selling something your customers will probably ask for something, whether it is information about the product, lower price, a product demonstration or customer referrals. A good rule to remember is to ask for something in return: for example, if the customer asks for a demonstration, ask them for a commitment to move forward with the purchase, if the demonstration proves that your product or service fulfill their needs and wishes.

Don't give in to temptation in promising something that you can't deliver. If a product needs time to be shipped, don't tell your client that you can get the product right away. Be honest and realistic.

Thought Of The Day: Are You Brave Enough ?

Are you brave enough to transform your passions into a job? Are you willing to pursue what you love and turn it into a living?
It only takes courage and bravery!

How To Sell Anything

Today we're sharing an infograpghy by Anna Vital on how to sell anything to survive as an entrepreneur, starting with trust: having a clientele that trusts you is vital for any sale, and it's something that should be built since the beginning, even if your client doesn't buy the product when you first approach him. 

Stand optimistic, yet transparent about your products, and be reasonable on where/when to approach your clients. Also make sure that you follow the sale (or prospective sale), whether you already made the sale, or not: always make sure the client is happy with the product, and be patient: you'll probably hear a lot of "nos" before hearing a YES.

The Importance of Visual Branding

 

In the direct sales business, visual branding is extremely important, as it will help you connect with your community, and express your brand's personality, making it memorable.

Here's a few tips on how to develop the Visual Branding:

• Set your color palette: a strong color palette is a key element of brand recognition; bright or pastel colors inspire creativity and dark blues and maroons inspire trust and insurance
• Determine your brand's fonts (and stick with them). This way, even before your clients read the message, they will recognize the font and associate it with the brand automatically;
• Be consistent with your design templates & structure.

Sales Techniques - That Actually work

 

Today we're showing an infography by the Professional Academy with some Sales Techniques. 

Sales can be competitive and demanding, but if you believe in yourself, if you're professional and trustworthy, and a great listener to your clients, your sales will definitely grow and most important: your clientele.

5 Rules To Get More Instagram Followers

1. #nofilter is the most popular hashtag on Instagram, and Mayfair is the most successful filter when it comes to user interactions;
2. Statistically, Sunday and Monday are the best two days to post on Instagram;
3. The more #hashtags you use, the more your follower engagement will increase;
4. Any time is good to post pictures, there is no better time of the day to post;
5. But if you're posting videos, the best hour to do so is after work hours, between 9p.m. and 8.a.m. to get the highest number of interactions.

Instagram VS Vine (Twitter)

Social Media is at war. Instagram has been growing more and more, while Twitter is still very popular. Instagram now allows 15 seconds of video, shareable to Facebook, Twitter, Tumblr, E-mail and so on. Vine, the Twitter video app, only allows 6 seconds of video, and only shareable to Facebook and Twitter, but it allows embedding to blog posts.
One thing we know for sure: short video usage in social media has become more and more popular when it comes to engaging with the community and clients.

Tips by Younique: Be Different Than Your Competition

Competition is tough, but if you keep copying the same techniques as the competition, if you don't stand out, if you don't think out of the box, you'll just be another small fish in the ocean.
This quote is an advice for those sellers who keep looking at the competition as role models. It's always good to have mentors when it comes to business, but copying every move will just tie your feet into the ground, when you are able to fly.

Social Media: Essential Tasks

1. Sign in, check messages, comments and replies;
2. Damage control if necessary;
3. Post fresh content;
4. Reach out to at least 3 of your followers;
5. Reach out to at least 3 new people;
6. Monitor the competitors and the industry reviews;
7. Brainstorm future posts based on your followers feedback;
8. Check out statistics

The Uses of Social Media (And How it Will Boost Your Business)

1. Know your audience;
2. Use multiple sites (don't just stick to Facebook and Twitter, explore the advantages of Pinterest, Instagram and Google+ as well);
3. Use a Social Media Manager (if you don't have the resources to hire someone, use sites like Ping.fm and HootSuite;
4. Post visual content (photos, videos...);
5. Interact and engage with your audience (followers);
6. Commit & be patient.

The Importance of Hashtags

In the world of Social Media, hashtags are everywhere! Once you hashtag a word on Twitter, Instagram, Google + and even Faceboo everyone can see it, all account users. The word goes directly into the hashtag world and this allows users who aren't following you to see it, and to see the message and/or content you post related to this word.
However, don't give in to temptation in creating a hashtag in every single word you use: Use them wisely, by subject, relevance and importance. The recommended ratio is 1-3 hashtag words per tweet/publication, or else you might be just missing the point and creating clutter in your social media profiles.

4 Social Media Tips

1. Be Yourself: I know, this might sound as a big cliche, but the thing is, if you share your own values and interest on your social media your audience will be authentic and will definitely grow faster, rather than if you play it safe.
2. Interact with your audience: liking pictures and commenting back isn't interacting. Asking people to buy your product isn't interacting either, but asking your audience to participate in giveaways or contests will definitely catch their attention.
3. Don't make direct advertising: people hate it on social media. Instead entertain them, give them a reason to visit your page.
4. Make your effort constant: Maintenance is key when managing your social media pages. If you don't care about your page, people will just assume you don't care about your business and products.
   

Quote of the day: Business Without Advertising...

Today's inspirational quote comes from Steuart Henderson Britt, and is right on the spot: business without advertising doesn't exist, people don't know where you are or what you do. Nobody notices!
So go out, advertise! Mouth to mouth is the cheapest way, social media don't cost a thing as well, blogs, comments, forums, all of them for free.
Make sure that girl sees the wink (metaphorically, of course)!