The Uses of Social Media (And How it Will Boost Your Business)

1. Know your audience;
2. Use multiple sites (don't just stick to Facebook and Twitter, explore the advantages of Pinterest, Instagram and Google+ as well);
3. Use a Social Media Manager (if you don't have the resources to hire someone, use sites like Ping.fm and HootSuite;
4. Post visual content (photos, videos...);
5. Interact and engage with your audience (followers);
6. Commit & be patient.