8 Things That Can Hurt Your Brand

Your Brand is your most valuable asset when it comes to business. If you want to know what is jeopardizing your image check the following list:

1. Lack of planning

2. Inconsistent Brand image

3. Producing low quality content

4. Breaking Brand promisses

5. Underestimating online marketing opportunities

6. Not listening to your audience

7. A badly designed and hard to navigate website

8. Crossing the line between what's considered different and offensive.

Dedicate some time to analyse the above-mentioned gaps, and correct what needs to be corrected, improve what needs to be improved. A Brand can be in continuous improvement and growth.

Unique Selling Proposition

A Unique Selling Proposition (USP) also known as Uniqueness Statement is the opportunity to make the emotional bond between you and what you represent (your product or service) and the target market, by approaching the qualities and values that you stand for, highlighting the benefits that the potential client will receive by acquiring your products/services.
It will increase your confidence when speaking about your product/service, in a professional and polished way, it will build credibility and differentiate you from the rest of the pack.

Branding

Marketing tip of the day:
Before creating your business tagline, try to define your business in 3 words. Try to introduce your business to prospective clients in just 3 words. Focus on what you want your consumers to know about your brand and product. For example, Younique: beauty, mineral, cosmetics.

The Importance of Visual Branding

 

In the direct sales business, visual branding is extremely important, as it will help you connect with your community, and express your brand's personality, making it memorable.

Here's a few tips on how to develop the Visual Branding:

• Set your color palette: a strong color palette is a key element of brand recognition; bright or pastel colors inspire creativity and dark blues and maroons inspire trust and insurance
• Determine your brand's fonts (and stick with them). This way, even before your clients read the message, they will recognize the font and associate it with the brand automatically;
• Be consistent with your design templates & structure.