Unique Selling Proposition

A Unique Selling Proposition (USP) also known as Uniqueness Statement is the opportunity to make the emotional bond between you and what you represent (your product or service) and the target market, by approaching the qualities and values that you stand for, highlighting the benefits that the potential client will receive by acquiring your products/services.
It will increase your confidence when speaking about your product/service, in a professional and polished way, it will build credibility and differentiate you from the rest of the pack.