What is the Affinity Marketing?

Companies and their ways of reaching customers are constantly changing. In recent years there has been an increase in respect of creation of elements for customer loyalty as a way to establish beneficial relationships for both parties and furthermore, long lasting. But there is an evolution of that concept, which we call the Affinity Marketing.

The Affinity Marketing is not all about offering the customer what he wants, but to make him see that both Companies and Customer share the same interests and desires, and that this relationship of equality may bring mutual benefits. Another definition that would be appropriate, is that with the Affinity Marketing thinks about people, instead of thinking about Customers/Consumers.

So, we can say that the rules of affinity between Customers and Companies have changed. And, these changes made the Companies adapt to the Consumer's needs, usually being a win-win situation for both parties.