Unique Selling Proposition

A Unique Selling Proposition (USP) also known as Uniqueness Statement is the opportunity to make the emotional bond between you and what you represent (your product or service) and the target market, by approaching the qualities and values that you stand for, highlighting the benefits that the potential client will receive by acquiring your products/services.
It will increase your confidence when speaking about your product/service, in a professional and polished way, it will build credibility and differentiate you from the rest of the pack.

Branding

Marketing tip of the day:
Before creating your business tagline, try to define your business in 3 words. Try to introduce your business to prospective clients in just 3 words. Focus on what you want your consumers to know about your brand and product. For example, Younique: beauty, mineral, cosmetics.

Words to live by: Intelligence and Ambition

Salvador Dali was a creative figure, but definitely an intelligent and ambitious man.
When you're intelligent but not an ambitious person, you don't have the will and the courage to pursue your dreams and exceed yourself to become a successful person.
A bird without wings doesn't fly. He doesn't die either, but he will stay on the ground, feeding himself from the ground, looking up at the sky, imagining the possibilities without the possibility to fly.
Someone with ambition is someone with dreams and goals in life, and the intelligence will just make those dreams and goals a reality.

The Wonders of Being Self-Employed

Being self-employed isn't fun and games as many people think. Having your own schedules, being your own boss, being able to work in any place, it might sound like heaven to most people. But it requires a lot of work, 24h a day, thinking about strategies, how to advertise your products, do the actual advertising, taking care of customer relationships, and so on.
But we would lie if we said that there aren't any benefits in being self-employed.
To start, you are your own boss. No more grumpy bosses, no more boring meetings, no more trying to please someone else and figure if the boss is in a good mood or not.
Your earnings are yours and yours alone. If you work hard and give 110% of your energy and soul, all the profit will be yours, not only financially speaking, but in terms of achievements as well.
You work at your own pace. If you're more productive at night, you can work at night and sleep all morning. You can stay at home with your kids and work from home, or you can travel and stay by the pool, enjoying the sun and work. Plus, you won't depend on anyone when you want to schedule your vacation.

The success indicator

Here's something to make you think about: the success indicator. Do you consider yourself successful? Do you admire someone who you think is successful? Are they really?
Learn how to identify the behaviours and actions of a successful person and aim for the same.
Be positive, inspiring, help others and keep yourself organized. Create a goal list, learn, accept responsibility and give credit to your team's success.

Promoting your business site / blog

Promoting on social media helps the clients getting to know your sales site or blog. They provide a contact with the audience and draw attention and interest to those who have no knowledge of the product / service / brand you are publishing about.

Social media tools, like Twitter ( RT ) and Facebook ( Share and Like ) help in spreading the idea and help to increase the popularity of the web site and/or blog. But for a successful promotion, it must be done in a creative and well - structured manner.

SEO , SMM and SMO

SEO (Search Engine Optimization), SMM (Social Media Marketing) and SMO (Social Media Optimization) are factors that can't be excluded when creating a social network for any product / service / brand. They aid in the achievement of increased online traffic, attracting the target audience, expanding content and generating a market recognition. In practice: this means that the more your site or blog is shaped and structured with an online marketing goal - attract the target audience - the more the ranking in the search engines (like Google and Bing) will increase, and more prospective clients will see your site or blog. 

The SEO analyzes the behavior of the target audience and helps the site's improvement. As for the SMM, it checks the performing marketing and creates quality content. SMO, increases the amount of visitors in social media.

If you are a Younique presenter, and you have your own blog, these are the three main areas of online marketing you should focus on: analyze your audience and its behavior when visiting your blog; create quality content to engage your audience and promote it through the social media channels. 

The power of word-of-mouth

It's the oldest tricks in the history of sales, before spot ads, billboards and online affiliate programs. When the product is good, it sells by itself and word travels far and fast, especially when the competition is tight.
Create your own referral program by rewarding your most loyal clients: every time they bring you a new client, find a way of rewarding them to show appreciation.
Keep your old clients happy and the new ones excited about your brand!

The Big 7: What You Need to Know About Direct Sales and Marketing

No matter what kind of small business you own, below are some basic steps which forms a complete map for direct sales and marketing success, from attracting and capturing leads, to growing sales, to keeping your customers happy and saving time. So fuel your entrepreneurial passion with the big 7 steps.

What are you waiting for? Start your own Younique business today!

Work from Home Fridays!

Learn how you can work from home. Join the Younique family today!

Benefits of Being Your Own Boss

1. You’re in Charge of Your Income. This can be seen as a pro or a con at first, but eventually the sky will be the limit as you develop your business. In the beginning, seeking self-employment might not make you as much as you used to, and you also may have to worry about issues like individual insurance coverage. The huge advantage is the fact that you keep every dime that you make and your salary is not capped by your employer.

2. You Have Creative Control. You get to make all of your decisions, no one else is telling you what to do. This is huge because many people run into boredom issues at their jobs.You do what you want, when you want.

3. You’re Responsible for Your Success. If you’re self-employed you can truly make a difference when you start your own business. This is because the success of the business lies on your shoulders. When you work for a large corporation, it’s easy to mix in with the rest of the employees and feel like it doesn’t even matter whether or not you show up to work. While you’ll still have to work hard when you’re self-employed, you really matter because you are your business.

4. You Set Your Own Hours. Setting your own hours is a huge advantage. You know yourself best and you’ll be able to build a schedule that’s most efficient for you. If you want to work really hard one day, and take a half day the next day, that’s perfectly fine when you’re self-employed. You can work all night and sleep all day if that’s your personal preference!

5. You’ll Be Challenged. Most people will find that they not only reach a salary cap when they work for someone else, but they also reach a point where they’re no longer challenged. When you embark on this new journey for yourself, it’ll be a risk and it’ll be a challenge. Also, as you keep gaining experience and income, you’ll continue to be challenged as you reach higher and higher levels.

6. You Can’t Get Fired. This is a great reason in itself. In the self-employment world you can’t get fired! You can change your mind about certain business opportunities, but that would just be shifting the focus of your business, you’d never be firing yourself. This takes a certain amount of burden off your shoulders because you don’t need to worry about someone suddenly taking away your income just because of cutbacks even if you’re doing a superb job.

Remember that there’s always a certain amount of risk associated with making a major change in your life. It’s never easy when it involves income and the future of your family. However, if you want to be your own boss, you can certainly do so. It may end up opening many doors to better your financial future.

Consider a career with Younique! Check out my FAQs about the business :)