Promoting your business site / blog

Promoting on social media helps the clients getting to know your sales site or blog. They provide a contact with the audience and draw attention and interest to those who have no knowledge of the product / service / brand you are publishing about.

Social media tools, like Twitter ( RT ) and Facebook ( Share and Like ) help in spreading the idea and help to increase the popularity of the web site and/or blog. But for a successful promotion, it must be done in a creative and well - structured manner.

SEO , SMM and SMO

SEO (Search Engine Optimization), SMM (Social Media Marketing) and SMO (Social Media Optimization) are factors that can't be excluded when creating a social network for any product / service / brand. They aid in the achievement of increased online traffic, attracting the target audience, expanding content and generating a market recognition. In practice: this means that the more your site or blog is shaped and structured with an online marketing goal - attract the target audience - the more the ranking in the search engines (like Google and Bing) will increase, and more prospective clients will see your site or blog. 

The SEO analyzes the behavior of the target audience and helps the site's improvement. As for the SMM, it checks the performing marketing and creates quality content. SMO, increases the amount of visitors in social media.

If you are a Younique presenter, and you have your own blog, these are the three main areas of online marketing you should focus on: analyze your audience and its behavior when visiting your blog; create quality content to engage your audience and promote it through the social media channels. 

How to use Instagram to boost your business

If you look at Instagram as a tool instead of social entertainment, there are plenty of ways of benefiting from it. Almost everyone uses a Smartphone these days and the old saying "a picture is worth a thousand words" has never been more actual. Plus, Instagram has the video feature, hashtags and direct sending, plus all the other sharing options for other social media channels, such as Tumblr, Foursquare and Facebook.
You can build your own community of followers, clients and prospect new ones by adding following the ones which profile is related to what your business is about.
Fashion, beauty and the food business have been the most profitable businesses on Instagram. Here are some tips:
Take live pictures from your business events, parties and gatherings and share them in real time;
Use and follow hashtags: by doing this you will be exposing your business as well as knowing what's out there, especially your competition;
Create a personality to your business: don't just share images and videos of your products, share inspirational pictures, thoughts, and tips. Make your audience feel that they are dealing with a human being instead of a marketing machine.