How to use Instagram to boost your business

If you look at Instagram as a tool instead of social entertainment, there are plenty of ways of benefiting from it. Almost everyone uses a Smartphone these days and the old saying "a picture is worth a thousand words" has never been more actual. Plus, Instagram has the video feature, hashtags and direct sending, plus all the other sharing options for other social media channels, such as Tumblr, Foursquare and Facebook.
You can build your own community of followers, clients and prospect new ones by adding following the ones which profile is related to what your business is about.
Fashion, beauty and the food business have been the most profitable businesses on Instagram. Here are some tips:
Take live pictures from your business events, parties and gatherings and share them in real time;
Use and follow hashtags: by doing this you will be exposing your business as well as knowing what's out there, especially your competition;
Create a personality to your business: don't just share images and videos of your products, share inspirational pictures, thoughts, and tips. Make your audience feel that they are dealing with a human being instead of a marketing machine.