5 Steps to Create an Infographic

Click to see the original

In an age fairly saturated of information, we need to find different ways to make our business content stand out. The quality is certainly the biggest difference, but diversification in the format in which that content is presented can also help a lot.

The more your company can go further and deliver differently and in a more complete way, the more chances of getting relevant experiences you will be presented.

One of the content production that has gained growing attention in Digital Marketing formats are Infographics.

5 Steps to Create an Infographic:

Step 1. Find a relevant theme.
Evaluate your Google Analytics search, discover what subjects are most discussed in other pages, and define a Theme that is both relevant and interesting.

Step 2. Research for data and information.
Research data, numbers, examples and statistics. The more information you have, the richer will be the content you are about to create.

Step 3. Design
Before passing on the task to the designer, prepare a briefing and draw a wireframe of the infographic to get an idea of the position of the elements. Consider how the content can be presented visually. Define the color palette, picture style and graphics. There are many paid and free software that will help you in the creation of an infographic. Find the most suitable for your project.

Step 4. Review every step.
Review every step, every number and every decision that you made before publishing the infographic.

Step 5. Plan the Promotion
Prepare a Marketing Plan in order to find out how the promotion will be made, concerning media channels, people to reach out to, campaigns, audience, etc. Make sure it's a success!

Closing The Sale

When you're selling something your customers will probably ask for something, whether it is information about the product, lower price, a product demonstration or customer referrals. A good rule to remember is to ask for something in return: for example, if the customer asks for a demonstration, ask them for a commitment to move forward with the purchase, if the demonstration proves that your product or service fulfill their needs and wishes.

Don't give in to temptation in promising something that you can't deliver. If a product needs time to be shipped, don't tell your client that you can get the product right away. Be honest and realistic.

How To Sell Anything

Today we're sharing an infograpghy by Anna Vital on how to sell anything to survive as an entrepreneur, starting with trust: having a clientele that trusts you is vital for any sale, and it's something that should be built since the beginning, even if your client doesn't buy the product when you first approach him. 

Stand optimistic, yet transparent about your products, and be reasonable on where/when to approach your clients. Also make sure that you follow the sale (or prospective sale), whether you already made the sale, or not: always make sure the client is happy with the product, and be patient: you'll probably hear a lot of "nos" before hearing a YES.

How to Deal With Criticism

• Change your perspective;
• Know the difference between constructive and destructive criticism (and envy as well);
• Accept that you, as everyone else, have flaws, and don't take things too personally;
• Understand what you're being told;
• Analyze it, see if there is any truth in it;
• Address the issue carefully;
• Thank whoever makes the constructive criticism;
• Remember that constructive criticism can improve you as a person as a direct seller as well;
• Stay confident and show it;
• Always be polite, whether people make you constructive or destructive criticism. Kill them with kindness, as it's usually said.

How To Be More Organized

1. Create your own routines;
2. Take care of your things, like little tasks that have to be done (pay the bills, fill the car with gas, etc.);
3. Pay attention to your budget (check your account balance regularly, create little budgets according to your needs);
4. Get some inspiration: sometimes all we need is a little push, like having a good soundtrack in the background, or step outside the house/office for a clear thinking moment, you pick!
5. Get rid of the stuff you don't need: things that you don't need in your house, or lose files on your desk, or in your computer. They are just creating a chaos that you don't need;
6. Create a daily, weekly or monthly task sheet, organized by priorities: low; medium or high. The gratification of accomplishing a certain task will motivate you to perform all the other tasks in need!

How To Promote Your Business

• Take advantage of the Internet:

The internet is a low cost medium of advertisement, especially with the rise of social media. If before you needed to spend a lot of money on outdoors or radio/tv spots to get your product to the audience, these days internet gets to pretty much everyone,

•  Highlight Available Promotions

 Make sure your audience knows about the available promotions you have on your products. Make sure they're highlighted on your social profiles, blog or websites.

•  Be creative

Use your creativity to promote your business. Get out of your comfort zone, create your own style, your own mailing list and sms list as well: clients tend to read more the promo text messages than the promo emails that often land on the spam box.

How to Prevent Cancellations

No matter how good of a seller you are, and how professionally you deal with clients, sometimes they just cancel the order, and it can be very upsetting. So here's some tips on how to deal with it and not lose the client at all:

• Communicate: perhaps it's not a bad idea to create a .pdf with your business rules up front, this way your clients will take you and your business a bit more seriously;
• According to the order volume, you can ask for a percentage up front, to secure the order. 10% to 20% is acceptable ;
• Create a policy agreement and publish it in your website, blog or social networks. If a client bails on you, address him directly and copy & paste the link where your business policy is written;
• If a client constantly cancels the order, don't hesitate to stop receiving any more order from him. The energy you spend chasing him and dealing with these issues can certainly be used in making new contacts and potential (and better) clients.