How to Write a First Class Business Plan Proposal

A business plan proposal outlines your business, your market and how you want your product or service to be delivered to potential customers. Think of it this way: It is a mix of both a business plan and a business proposal. While a business plan is used to sell your business to investors, a business proposal caters to a client. Ultimately, they are both used for sales. Much like a sales document, it is designed to persuade the client to hire your company instead of a competitor. The business plan proposal addresses a specific need of a specific client. These require careful attention. 

Getting started: 

The first steps of writing a business plan proposal involve introducing your company. This is quite similar to an executive summary, where you outline what you do and who you are. Here, you should focus more on establishing credibility, and how your business can fulfill the client's needs. It is also a good idea to let the client know about your history and what you've done before.

Researching and planning is always a pre-requisite. Spend some time and effort in researching what the client's actually needs in order to tailor your proposal according to what the client wants.

Paying attention to logistics is an absolute must. The client should be well informed beforehand on how, where and when the product will be delivered. The same case applies to a service delivery as well as a direct sales company. This clears up any confusions, and lessens the changes of lawsuits being filed when a client feels he has not been fully satisfied.

There is usually no hard and fast format specified for a business plan proposal, so feel free to tweak it a bit. Some of the areas that you must cover are the goals of your proposal, the time and cost requirements for the whole proves and the benefits the client will receive by taking up your recommendations. It should highlight the company's strengths and dispel and reservations the client may have.

At the end stage:

You can apply the finishing touches to your business plan proposal by making sure the information is arranged in a proper manner. You should also have someone proofread the proposal to catch spelling and grammatical errors. If you keep all of these pointers in mind, you will soon have lots of clients thanks to the best business plan proposal ever drafted!

10 Pinterest Best Practices

In the world of social media there are few mediums that go untouched, but there are those that are significantly more prominent than the others.

Facebook and Twitter being the reigning kings and others trailing behind with users unsure of what to do. However, Pinterest is proving to be an extremely useful tool for businesses to engage in.

So why should you be interested in Pinterest? Recent new data is showing that it has now become the 4th largest referral network after passing Yahoo and now only sits behind Google, Facebook and Twitter.

It is a visual niche social network that is proving to be  a driver of significant traffic driver for image rich eCommerce sites. Walmart is considering plans to include trending pins (Pinterest posts) as one of the signals it listens to in its own eCommerce search engine as signalling buyer intent.

Here are some tips when it comes to Pinterest and your business:

1. Plan - Create a content strategy that is centered around the lifestyle of your target audience. Avoid “me syndrome” and only pinning your products and your information. Dive into the interests and aspirations of those that matter most: your consumers.
2. Set Goals - Define your goals. Are you looking to create brand awareness? Drive traffic to you your website? A good benchmark is that 25% of all website traffic should come from social; decide how Pinterest fits into this equation for your brand. Decide how you will be tracking and reporting.
3. Align - Position your brand to align with popular, timely and topical conversations; i.e. if you are a shoe company, pin trendy shoes. “News Year’s Eve” shoes (timely), or “prom shoes” (topical).
4. Optimize - Google LOVES Pinterest! Focus on the keywords that matter most for your brand, align this with what you know about how your audience searches (and what they are searching for) and incorporate them into your board titles and pin descriptions.
5. Engage - Pinterest is a social community that requires two-way engagement. “Repin,” “Like” or comment on pins and boards of others. Interact with your followers and take the time to participate.
6. Organize - Sort your boards well. Also, while keywords are important, have a little fun with how you name your boards. Finally, be sure to set the board “cover image” to a pin that best conveys the topic of that board.
7. Diversify - Pinterest is a great opportunity to reach all the segments of your audience. Create boards and pin items that appeal to every segment of your consumer base!
8. Integrate - Be sure that the content on your website is easy to share. Incorporate the “Pin It” button into your social sharing lineup.
9. Evaluate - Measure your success. What boards and pins are seeing the most “Likes,” and “Repins?” Is Pinterest driving traffic to your website? Evaluate KPIs like bounce rate to ensure that the traffic you are driving to your site is directing to the right place and leverage your ability to use specific links for tracking.
10. Enjoy - Have fun with this awesomely visual medium. Encourage others to pin your content with contests or scavenger hunts, tracked by tagging (@) or hashtags (#).