Social Media: 10 Myths That you Should be Aware Of

Who said the number of followers is the most important? Who thought that anyone could do this? Is Social Media only a trend? Please take a look at this following list over 10 social media myths:

1. The number of Users is the most important. The quality of interactions is in fact the most important.

2. The Social Media is a promotion channel. The Social Media are a communication channel,and it should serve as a complement to your Marketing Strategy.

3. It's something for teenagers. The age group with most activity is between 25 and 34 years old. This segment represents the consumers and decision makers.

4. Wastes your time. Considering the ROO, the time dedicated to the Social Media represents an inversion that reflects in the brand's positioning.

5. Nobody pays attention to Companies in Facebook. Around 56% of users follow a brand in Facebook.

6. I have to be informal in order to be successful in Social Media. Being represented in Social Media does not mean loss of moral values or Corporate Communication policies.

7. My Company has nothing to share in Social Media. Social Media users are looking for interesting content, and they appreciate that brands share experiences, tips, advices, etc.

8. You can't measure Social Media Results. There are ways of measuring the engagement and determine the return of all the interactions.

9. Anyone can Tweet and Post. One thing is to say "Hello!" and another thing is to start intelligent and interesting conversations.

10. It's only a trend. Social Media are here to stay. More than 50% of consumers make decisions based on opinions found on Social Media.

So, do you have a different idea of Social Media?

Social Media: 9 Questions You Should Ask Before Posting

Using the social media can be tricky, especially if you are running a business. But there are certain rules that apply to both personal and business messages.

Here are 9 questions you should ask yourself before posting/tweeting:

1. Is the message appropriate for a social media network?

2. Should I address the message to a specific audience?

3. Will someone else care for this message besides me?

4. Am I offending someone?

5. Will I feel fine after publishing this message?

6. Is it a vague post? Will everyone understand what I mean?

7. Am I using the social media to unburden? If yes, is this bad for me?

8. Do I look like a teenager? Do I use many abreviations?

9. Do I really want to publish this message?

What is the Neuromarketing?

Sometimes we feel that brands are reading our minds when they launch new products. Well, there's some truth to it.

The Neuromarketing is a new approach to Marketing research that makes use of the advanced technology of the investigative behavioral neuroscience. Neuroscientific tools enable, objectively and with scientific rigor, a new dimension of understanding the implicit motives of consumer behavior. Through neuro-psycho-physiological indicators, such as electrical and metabolic activity of the brain, activation of facial muscles, heart rate, sweating skin, among others, the research in neuromarketing can detect the real effects caused by products , advertisements, logos, packaging, etc.

But are we helping brands and companies  to manipulate and control our minds?
According to Martin Lindstrom, it's just not that simple:

"...by better understanding our own seemingly irrational behaviour - whether it's why we buy a designer shirtor how we assess a job candidate - we actually gain more control, not less. Because the more we know about why we fall prey to the tricks and tactics of advertisers, the better we can defend ourselves against them. And the more companies know about our subconcious needs and desires, the more useful, meaningful products they will bring to the market. (...) brain-scanning, used ethically will end up benefiting us all." in, Buyology by Martin Lindstrom

Online Marketing: What are the User Opt-Ins?

Nowadays we live in a global market. Having to define your goals as well as your target audience is always part of your Marketing Strategy, but there are certain steps in Online Marketing that you have to pay attention closely if you want to make your business grow.

The Internet has brought many unique benefits to Marketing. Some of the unique qualities of this channel are:

• The lower costs for the distribution of information to a global audience;
• The interactive nature of Internet Marketing, both in terms of providing instant response as well as to provide help.

The methodology of Online Marketing covers a wide range of strategies and the user Opt-in is a Marketing technique that allows to lower spam complaints. The Double Opt-in is the process in which the user must explicitly confirm that he wants to receive messages (newsletters and offers of services or products).

Prevent your business to be seen as Spam is one of the most important things to achieve in Online Marketing.